Websites are a crucial part of any marketing strategy, whether you’re selling to customers or other businesses. Your website is essentially the hub for your digital marketing efforts.
All those ads, emails, and social media posts? They’re designed to guide people to your website, hoping they’ll become customers. But here’s the catch – if your website doesn’t do a good job of turning visitors into customers, your marketing efforts might not pay off.
Why You Need a Good Website
Well, think of it as the online face of your business. It’s where you explain your actions and try to win people over. A good website wears many hats:
- Showcases your brand
- Attracts potential customers
- Provides useful and important content
- Lets you talk to your customers
- Plays a large role in the selling process
And here’s a stat for you – When looking at a website for the first time, 38% of consumers look at a page’s layout or navigational links. (Top Design Firms, 2021) If the layout is confusing or the navigation menu is hard to find, then visitors may leave your website. So, a good-looking and easy-to-use website is important.
Website’s Role in Digital Marketing
It’s not just about appearances; your website is a key player in digital marketing. It’s the destination for all your marketing efforts – where people go to get info about your products, make bookings, and purchases, or simply find out how to reach you. In a world where people judge your business by its website, having one that’s outdated or hard to use can hurt you.
Your website also works hand in hand with other digital marketing tactics:
Social Media & Reviews
Consumers will often look at reviews before buying, searching for competition in all areas. These reviews should also be shared on your social media platforms.
Email Marketing
A website is also key for email marketing. When you send out email newsletters to customers, you can include important information and blog posts that users may find important – and then direct this traffic to your website.
You can also send special discount codes and offers, which customers can use against products or services on your website.
Interacting with Customers
If you are sending marketing users to your website, you will want to ensure that they take action on your website. If they become lost or don’t take action, they may go elsewhere.
This is why it is a good idea to have options on your website for users to interact with you – such as a live chat functionality or a help article section. This allows potential customers to get a quick response, helping to build a relationship.
Visible Location
Whether you want your business to be found all over the world or just in the local area, digital marketing is a vital tool in achieving this. Using location-specific keywords in your content and website can help increase your discoverability, and help users to find you.
If you have more than one branch or shop, you can host them all on your website for users to find easily, and send location-specific marketing campaigns to these pages.
Let’s Transform Your Digital Presence
At Compass, we specialize in crafting websites that captivate, convert, and elevate your brand. Whether starting from scratch or looking to revamp your existing site, our expert team is here to turn your digital vision into reality.
Reach out! Let’s build a website that not only meets but exceeds your business goals.
