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Deep bench of talent
Expert acumen and instincts
Organized collaboration & personable interactions
Solid track record of success
SINK
OR SWIM
That’s the scenario Danielle Gagner unexpectedly found herself in during the Fall of 2018. For the agency she had been working at (as Marketing Director) abruptly decided to exit that arm of the business to focus on other things.
This left Danielle without an employer – and the clientele she was dutifully serving (mostly in the nonprofit and charity spaces) without a marketing agency. Suddenly thrust into a dilemma, she had a weighty decision to make: Should she seek a position with a new employer… or enter uncharted waters by opening her own marketing agency?
With dozens of clients and relationships hanging in limbo, she had little time to deliberate.
TAKING
THE PLUNGE
Danielle took the plunge, and over the course of a single weekend, transitioned from Marketing Director to Agency Owner. In keeping with her strategy-first approach, she named the new business – our original sister company – Anchor Marketing (Marketing Anchored in Strategy). Her leap of faith turned out to be a great decision, because not only did she manage to keep things afloat as an agency owner…
…she managed to blow client expectations out of the water!
Through shrewd oversight, Danielle assembled our award-winning team, and Anchor quickly became the go-to marketing agency for many nonprofits and charities across North America.
But as our list of satisfied clients grew, and more and more referrals started to pour in, many businesses from outside the depths of the nonprofit world began inquiring after our services. Unwillingly to disappoint, we started taking on new clients in the for-profit arena.
The same foundational strengths that fueled Anchor Marketing’s success engine [ie. strategy (and as demonstrated by Danielle’s story), adaptability] translated exceptionally well to this new clientele, producing great results.
With this new growing customer base however, something had to be done…
RETRACTING
THE ANCHOR
Soon enough, the writing was on the wall: our team could no longer be anchored to one brand.
The time had officially come to expand from the sea of nonprofits + charities, to the land of for-profit businesses – with a focus on kids + family, food + beverage, tourism, and special events (our team has years of combined experience in these arenas).
While Anchor remains the captain of our nonprofits clients, Compass Marketing is now the official guide for our profit-seeking clients in search of measurable marketing results.
If that’s you, you’re in the right place.
We’re glad you found your way here!
Our Pioneering Leader
Hasn't been everywhere, but it's on her list.
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Special Skills
Emboldening Leadership
Spirited Strategizing
Her Expedition:
She’s explored the marketing world for decades: through the jungles of investment marketing, across the rolling hills of a family focused agency, and into the meadows of nonprofits and charities. She continues to guide her first agency, Anchor Marketing, into its fifth year of expansive growth.
Now, Danielle leads another band of merry professionals with Compass Marketing—helping clients chart the marketing landscape she’s so thoroughly traversed.
Our Marketing Director
Jet lag is for amateurs
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Special Skills
Superbly Collaborative
Lethal Versatility
Her Odyssey
She’s marched up to marketing management and looked into the eye of that beast, bringing strategy and direction to a multitude of brands. Rachel has tracked, tamed, and trained the four media beasts—social, digital, video and print. She’s even walked boldly as marketing director through the wilds of a private liberal arts university.
With Compass, Rachel slays obstacles by wielding her love of collaboration and strategy.
Digital Marketing Specialist
Exploration is the art of finding Starbucks in remote locations
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Special Skills
Zestfully Astute
Fervently Organized
Her Pilgrimage
Natalia passionately dons the robes of learning. She studies the tomes of entrepreneur leadership, soon to have a university degree bestowed upon her. The manuscripts of both organization and digital marketing have illuminated her. From a cloister, behind-the-scenes, she shares knowledge and encouragement that empower businesses to broaden their realms.
Natalia’s passion, contemplations and lightheartedness are a keystone for Compass.
Senior Copywriter & Content Strategist
Exploring is my cardio
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Special Skills
Zippy Originality
Puckish Determination
His Peregrination
Derek has led institutions through the marketing wastelands and established thriving entrepreneurial outposts among the dunes. He has surveyed the immense deserts of dry writing, and takes pleasure in guiding caravans of clients to wellsprings of lively language.
At Compass, Derek ensures client’s are never lost in the dunes. He helps them avoid the sandstorms altogether and set up camp by the oasis of strategic content creation.
Graphic Designer
Lorem Ipsum
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Special Skills
Sample Skills
His Pursuit
Bio Blub
