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Deep bench of talent
Expert acumen and instincts
Organized collaboration & personable interactions
Solid track record of success
SINK
OR SWIM
That’s the scenario Danielle Gagner unexpectedly found herself in during the Fall of 2018. For the agency she had been working at (as Marketing Director) abruptly decided to exit that arm of the business to focus on other things.
This left Danielle without an employer – and the clientele she was dutifully serving (mostly in the nonprofit and charity spaces) without a marketing agency. Suddenly thrust into a dilemma, she had a weighty decision to make: Should she seek a position with a new employer… or enter uncharted waters by opening her own marketing agency?
With dozens of clients and relationships hanging in limbo, she had little time to deliberate.
TAKING
THE PLUNGE
Danielle took the plunge, and over the course of a single weekend, transitioned from Marketing Director to Agency Owner. In keeping with her strategy-first approach, she named the new business – our original sister company – Anchor Marketing (Marketing Anchored in Strategy). Her leap of faith turned out to be a great decision, because not only did she manage to keep things afloat as an agency owner…
…she managed to blow client expectations out of the water!
Through shrewd oversight, Danielle assembled our award-winning team, and Anchor quickly became the go-to marketing agency for many nonprofits and charities across North America.
But as our list of satisfied clients grew, and more and more referrals started to pour in, many businesses from outside the depths of the nonprofit world began inquiring after our services. Unwillingly to disappoint, we started taking on new clients in the for-profit arena.
The same foundational strengths that fueled Anchor Marketing’s success engine [ie. strategy (and as demonstrated by Danielle’s story), adaptability] translated exceptionally well to this new clientele, producing great results.
With this new growing customer base however, something had to be done…
RETRACTING
THE ANCHOR
Soon enough, the writing was on the wall: our team could no longer be anchored to one brand.
The time had officially come to expand from the sea of nonprofits + charities, to the land of for-profit businesses – with a focus on kids + family, food + beverage, tourism, and special events (our team has years of combined experience in these arenas).
While Anchor remains the captain of our nonprofits clients, Compass Marketing is now the official guide for our profit-seeking clients in search of measurable marketing results.
If that’s you, you’re in the right place.
We’re glad you found your way here!
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